New Awareness Campaign Serves as Rally Cry for Bay Area

Local nonprofit, Tipping Point Community, spearheads effort to increase pride by celebrating voices of the region

Today, Tipping Point Community, a nonprofit that advances promising poverty-fighting solutions in the Bay Area, launched the Made by the Bay campaign to build pride, elicit hope, and inspire the community at a pivotal time in the history of the region. Made by the Bay will serve as a rally cry for everyone who calls the Bay Area home.

The slogan calls on Bay Area residents to reflect on how they have benefited from the region’s diversity, culture, and opportunities.

The multimedia awareness campaign will feature local small business owners, celebrities, and community leaders, who are emblematic of the diverse perspectives and talents in the region. The initial ambassadors featured on billboards, street pole banners, a TV commercial, and social media platforms will include:

  • Renel Brooks-Moon – Public address announcer for the San Francisco Giants

  • Rafael Casal – Writer, actor, producer, and showrunner

  • Victor Escobedo – Local business owner, Papalote’s Salsa

  • Stanlee Gatti – Event designer and arts administrator

  • Hueman – Artist

  • Ronnie Lott – Former NFL player for the San Francisco 49ers and football hall of famer

  • Mia Rubie – Local business owner and nail artist, Sparkle SF Nail Art Collective

  • Rita Semel – Local interfaith leader

  • Lateefah Simon – BART Board of Directors and President of the Akonadi Foundation

  • Angela Tsay – Local business owner, Oaklandish

“Our region has a proud history of responding to moments of crisis by finding a common rally cry. After the devastating 1906 earthquake, the tragic shooting of Harvey Milk, and the tech bust of 2010––we came back stronger,” said Sam Cobbs, CEO of Tipping Point. “We can go back to the way things were before the pandemic, or we can use this moment as a jumping off point to create a Bay Area that works for everyone. Made by the Bay is our opportunity to harness our collective pride for the Bay Area and rally together for what we can become as a region.”

Tipping Point Community invites residents of the Bay Area to show their pride and commitment to the region by supporting local businesses and causes, and sharing their Made by the Bay stories with friends, community members, and social networks.

The advertising campaign will run through the Fall, but the goal will be for the Made by the Bay rally cry to live on, being adopted by individuals, businesses, sports teams, cultural institutions and all of the voices and organizations that make the Bay Area unique and beloved by so many.

“It’s been a tough couple of years for residents of the Bay Area––especially those who were already struggling to get by before the pandemic hit,” said Ronnie Lott, NFL Hall of Famer and former San Francisco 49er. “Amidst all this hardship is an enormous opportunity to build the kind of Bay Area that works for everyone. We don’t have to go back to the way things were before the pandemic, we can work to create an even stronger community with the resources to address our most pressing issues.”

Follow the campaign on Twitter and Instagram and share Made by the Bay stories on social by tagging #madebythebay.